How I can help you
Gregg Arends is eager to apply his 28+ years of consumer marketing experience to help you establish and/or grow your business.
I will work with you to leverage my marketing skills and experience to:
+ Develop marketing strategy components including: product/service offerings, pricing, distribution/retail options and advertising/promotions,
+ Identify market opportunities to decide what business to start,
+ Ensure your product/service/business has an effective "Unique Selling Proposition" that will differentiate you from the competition with a sustainable competitive advantage,
+ Leverage business-building strategies to grow your business,
+ Define the best target consumers and/or businesses who are the best prospects as future customers,
+ Implement a wide variety of promotional strategies as part of an integrated marketing communications plan to grow your business including: traditional, alternative, social media and PR/publicity tactics to communicate your brand/business benefits to target consumers and businesses,
+ Enhance profitability with value-added approaches
+ Assist with business plan writing (with an emphasis on the marketing aspects).
Areas of Expertise
- Business Strategy & Planning
- Manufacturing & Product Development
- Sales, Marketing & Public Relations
Industry Experience
- Manufacturing & Industrial
- Professional & Business Services
- Retail & Wholesale Trade
Education
MBA from Northwestern University, Kellogg Graduate School of Management
Honors Bachelor of Science Degree in Business Administration from Marquette University
Professor of Marketing at Cal Poly Pomona
