Alice K. Nadin

Marketing

Groups audience:

Pittsburgh

Contributed Content

Existing Clients Are Gold – A Simple Roadmap

Blog

September 20, 2012, Alice K. Nadin

A rule of marketing is it that it “costs more to convert a new client than it does to get more sales from an existing one”. Consider existing clients gold; work hard to retain... Read more

blog post

Cold Calling – Finding New Potential Customers through Business Networking

April 30, 2012, Business Networking is still the #1 way to turn cold calls into potential customers. Classic business networking is using contacts/clients you already have to find new potential...

blog post

Got a BIG idea? Steps to See How Big It Really Is.

February 10, 2012, Research the idea; determine FACTS on how big an idea this is. Who will want it? What are buyers currently using that this item will replace? WHY will buyers make the change? How...

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Marketing, Public Relations & Sales
Customer Relations

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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.